Instead of creating new content from scratch every time, you can reuse what you’ve already created. That’s what true content repurposing means.
You can generate scripts for videos, convert videos into social media posts, transform PDFs into blog posts, and much more. Some tools, like TubeOnAI, offer the freedom to generate endless types of text-based content using your own prompts.
If you’re wondering about other repurposing methods, don’t worry, you’ll get the whole idea by reading the list of best content repurposing tools below.
Content Repurposing Workflow
Repurposing content can be a breeze with the right tools. To start things up, knowing the content repurposing workflow, i.e., which tool to use for each type of content, is better.
Some tools are better suited for creating videos from text, while others are good at turning text into podcasts. Knowing which tool to use for each content type can save a lot of time and effort.
Here’s a guide to get you going.
- Text to Video: If you have a blog post and want to turn it into a video, try using Lumen5, or InVideo. These tools take your text and automatically create engaging videos with images and music.
- Audio to Text: For those who create podcasts or audio content, TubeOnAI & Descript is a fantastic tool. It can transcribe your audio into text. Plus, it lets you edit your audio like a text document.
- Visual Content: When you need to make infographics or social media graphics, Canva is a great choice. It helps you design eye-catching visuals from your existing content into a stunning infographic.
8 Best Tools For Repurposing Your Content
As we said, having the right tools is essential. So, choose the one that actually matches your needs and ways to repurpose content.
Here’s our list of 8 best repurposing tools to help you turn one piece of content into many:
- TubeOnAI – Repurpose any content into text based formats
- Lumen5 – Easy video creation from text content
- Descript – AI Video Editor
- Canva – Versatile design platform for creating visuals
- InVideo – User-friendly video maker with AI
- ChatGPT – Generate different content formats from text
- AI Video Marketing Automator – Automate video creation and marketing workflows.
- Rev – Professional transcription and captioning services for videos
TubeOnAI – Repurpose Any Content
TubeOnAI is a fantastic tool for video creators who want to turn their YouTube videos into blog posts, social media snippets, or even podcasts. It’s designed to make content repurposing quick and easy.
All you need to do is upload your video or share the link, and TubeOnAI generates scripts, summaries, or even captions for you. That makes it a great video repurposing AI tool.
What’s really great about TubeOnAI is its ability to repurpose long videos into bite-sized content. These repurposed content are perfect for platforms like Instagram or TikTok.
- Best For: YouTubers, marketers, business owners, and content creators.
- What It Does Best: Repurpose existing content into text for blogs, scripts, and social media content.
How to Use It for Content Repurposing:
- Choose your video content and summarize it with TubeOnAI.
- After summarization, use its AI Content feature to create blog posts, articles, video scripts, or social media updates in one click.
- Explore various pre-made AI prompt templates to find endless repurposing opportunities for your content.
Lumen5 – Turn words into videos
If you have a blog and want to turn your words into engaging videos, Lumen5 is your go-to tool. It’s one of the most efficient AI content repurposing tools.
This AI-powered platform lets you input your text, magically turning it into a video complete with visuals, music, and text overlays.
Lumen5 is perfect for sharing more video content without shooting anything yourself.
You can simply customize anything to fit your preferences. This makes Lumen5 great for content marketers looking to create video content from existing blog posts.
- Best For: Bloggers and marketers who want to create video content.
- What It Does Best: Transforms blog posts into attention-grabbing videos.
How to Use It for Content Repurposing:
- Take a blog post and input the text into Lumen5’s editor.
- Select a video template that suits your message.
- Customize the visuals and add background music.
- Finally, export the video for social media or YouTube.
Descript – Turn videos to script
Descript is a must-have tool for anyone working with audio or video. It offers easy-to-use transcription services. You can turn podcasts or videos into text. Then, you can use it for blog posts, social media captions, or even newsletters.
Plus, Descript lets you edit audio and video by simply editing the text. It’s a super helpful feature that cuts down on production time. With Descript, you can easily repurpose your podcasts or videos into written content.
- Best For: Podcasters, video creators, and marketers.
- What It Does Best: Converts and edits audio and video through text-based editing.
How to Use It for Content Repurposing:
- Upload your podcast or video, and Descript will automatically transcribe it.
- Edit your video or audio by making text-based changes, saving you time.
- Use the transcription for blog posts, newsletters, or social media updates.
Canva – Best for images & videos
Another popular tool that you can use to repurpose content is Canva. It’s a very well-known design tool, but it’s also incredibly useful for repurposing content.
With Canva, you can take your blog post, video, or even podcast transcript and turn it into a stunning infographic, social media post, or presentation.
Its drag-and-drop design makes it easy, even for beginners, and there are tons of templates to choose from.
- Best For: Visual content creators, social media marketers, and bloggers.
- What It Does Best: Turns written or audio content into visuals like infographics, posts, and presentations.
How to Use It for Content Repurposing:
- Extract key points from the blog post or podcast you want. Then use Canva’s infographic templates to create visually appealing designs.
- Turn quotes, statistics, or key takeaways from your content into social media graphics.
- Use Canva’s presentation templates to turn a blog post or report into a slideshow.
InVideo – Turn anything into simple videos
InVideo is similar to Lumen5 but offers a bit more customization when it comes to video creation. You can convert any of your blog posts or social media content into polished videos using InVideo’s AI-powered text-to-video editor.
With its wide range of templates, stock footage, and animations, you can create eye-catching videos. Then, simply share these on your website, YouTube, or other social media platforms.
- Best For: Content creators and marketers who want to repurpose text into videos.
- What It Does Best: Creates professional-looking videos from text content.
How to Use It for Content Repurposing:
- Input text from your blog post or social media content into InVideo’s editor.
- Customize the video with templates, animations, and stock footage.
- Export the video for sharing on your website, YouTube, or social media.
ChatGPT – All-in-one tool
ChatGPT is an AI-powered tool that’s perfect for generating fresh content or repurposing existing material.
It can help you transform your blogs, articles, and even social media posts into different formats, such as email newsletters, eBooks, or new blog articles.
You can just give ChatGPT a prompt or feed it existing content, and it will generate text that fits your needs. ChatGPT is also incredibly versatile.
- Best For: Writers, bloggers, and content creators.
- What It Does Best: Creates fresh content and repurposes existing content into new formats.
How to Use It for Content Repurposing:
- Input your blog, article, or podcast transcript into ChatGPT and specify the format you want.
- Use it to generate summaries, social media posts, or newsletters based on your existing content.
- Create new blog posts or articles from older content by giving ChatGPT-specific prompts.
Pro Tip: Learn details about how to repurpose blogs for social media.
AI Video Marketing Automator – Automate using AI
AI Video Marketing Automator, a product of Semrush, is an all-in-one AI tool. It uses AI to help you quickly create and repurpose videos.
Whether it’s a blog post, a long-form article, or even a report, this AI-powered tool can generate a video within minutes.
With features like the AI Video Generator, AI Video Marketing Automator lets you take any prompt or blog post and instantly generate a video.
- Best For: Marketers, bloggers, and business owners who want to automate video creation.
- What It Does Best: Converts text-based content into engaging videos and posts them to social media.
How to Use It for Content Repurposing:
- Feed the tool with a blog post or long-form content.
- Customize the visuals and animations to suit your brand’s aesthetic.
- Publish the video directly to social media or your website.
Rev – Transcript to text
Rev is a transcription service that makes it easy to turn video or audio content into text. It offers both human and AI-based transcription, making it reliable and accurate.
If you need to repurpose podcasts, interviews, or webinars into blogs or written reports, Rev is the perfect tool. With Rev, you can take your recorded content and transform it into articles, reports, or social media captions.
- Best For: Podcasters, business owners, and marketers.
- What It Does Best: Converts audio and video into written content quickly and accurately.
How to Use It for Content Repurposing:
- Upload your podcast, video, or interview to Rev.
- Once transcribed, use the text to create blog posts, summaries, or social media captions.
- Leverage the transcriptions for newsletters, reports, or other written formats.
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Frequently Asked Questions
What is the best tool to repurpose content?
TubeOnAI is one of the best tools for repurposing content, especially for converting videos into text, blogs, and social media posts. It’s fast, easy to use, and offers multiple output formats.
How to repurpose content with AI?
Using AI tools like TubeOnAI and Lumen5, you can transform content from one format to another. For example, with Lumen5, you can convert blog posts into videos. TubeOnAI turns videos into scripts or blog posts as well as podcasts.
How to repurpose other people’s content?
When repurposing other people’s content, ensure you have permission to use it. Once you have the green light, you can summarize, quote, or expand upon the content in new formats, like blog posts, videos, or infographics.
Is repurposing content good?
Yes! Repurposing content saves time, increases your content’s reach, and helps maintain consistency across different platforms. It’s an efficient way to get the most out of your hard work without constantly creating new material.
